Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. Do you think the search engines will get in on this action? Social Media google hashtags Instagram Twitter'

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

JANUARY 8, 2013

Before you worry about search engine rankings, you should make sure your website is indexed in the search engines. It’s a pretty simple procedure, but it’s necessary to ensure the search engines can crawl all of your pages well. Share to LinkedIn, Google+, Facebook, and Twitter.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

JANUARY 6, 2016

Search engines. Search Engine Marketing as an Inbound Marketing Channel. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. You want your prospects to find you in the search engines and navigate to your website. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

OCTOBER 15, 2012

There is a good chance that your brand pages on Google+ will enhance your search engine optimization efforts as long as you don’t engage in spam. Twitter – Not long after Google+, Twitter introduced brand pages. First, Twitter brand pages were open only to specific brands for testing purposes.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

OCTOBER 23, 2011

This is something that Twitter has not been very good at over the years. Twitter has, however, in the last couple of years been able to crack down on spam accounts. I don’t think Google+ will experience as big a problem as Twitter has. You could say it’s search engine index is full of spam, which is true.

Google 156

Google Engineering Issues Twitter 156

Small Business Mavericks

SEPTEMBER 11, 2012

SEOmoz conducted a study on exact match domain names and found that they are in decline in the search engines. But, they were careful to point out that this is not due to the search engines targeting exact match domains in any way. Many SEOs still believe that it does, and many of them teach their clients that it does.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

MAY 11, 2015

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook).

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. The search engines use that information to connect you everywhere you exist on the Web. Your Social Authority.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

MAY 29, 2013

Use Twitter cards. Twitter cards are HTML documentation you put on your website to make your tweets and shared content on Twitter more trustworthy. If you want to make the search engines like your content and make your content more shareable on social media, start by giving your content a higher authority rating.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

SEPTEMBER 16, 2011

The search engines will rank you. You could promote your content through Facebook, Twitter, LinkedIn, Klout, Foursquare, YouTube, and every other social media giant out there and do just fine. What I mean by that is, you want to give yourself every bit of an edge that you possibly can – in social media and in the search engines.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

NOVEMBER 7, 2011

But Twitter and Google+ are vying for second place. But Twitter and Google+ are vying for second place. This all becomes even more interesting when you consider that Google is the most used search engine and YouTube is No. For others, it might be Facebook or Twitter. Is it Facebook? YouTube isn’t far behind.

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

NOVEMBER 3, 2015

Here are those three tactics you should plan on using for a long, long time: Search engine optimization – There are a limited number of ways people will find your website. They may find it by word of mouth, social media sharing, or they can find it by searching for specific concepts in one of the several search engines online.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

JANUARY 27, 2016

Search Engine Optimization – Your website needs to be optimized to receive the targeted traffic you want to reach out to. Make sure your website development team incorporates search engine optimization in order for you to achieve maximum search engine results. Think beyond Facebook and Twitter.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

JULY 3, 2012

Here they are, the 5 dimensions of blogging: Search engine optimization – Every blog post is a separate web page. Since search engines rank web pages , if you blog every day for a year and each blog post is optimized for 3 key phrases, then you’ll have 1,095 potential No. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

JULY 1, 2011

SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. Either way, the main target is search engines. This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities. All you have to do is give them a go.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

JUNE 5, 2012

There is a lot to be said for search engine optimization and paid advertising. You can be at Facebook, Twitter, LinkedIn. Both have their places. But social media is a two-way conduit that requires your interaction. If you do it right, you can win new customers and make old clients happy with just a little effort.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

APRIL 9, 2011

The more reviews you have, the more likely your local listings will appear in the search engines. It can appear in the search engine listings for any search involving the name of your business plus “reviews.&# Other sites like Yelp and CitySearch offer local business listings and a way for customers to review a business.

Small Business 156

Small Business Review Case Study Press Release 156

Small Business Mavericks

NOVEMBER 15, 2012

That is, you can manage your online reputation using social media websites like Facebook and Twitter. As you create more social media content you should also be aware of how it will be received by the search engines. You can rank your social content in the search engines by optimizing it around specific keyword phrases.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

OCTOBER 22, 2011

Since Google+ is owned by the largest search engine, you can bet there will be search implications to using the service. You can’t do that on Facebook, Twitter, or LinkedIn. There is actually more than one reason. Your Google profile gets a boost when you use Google+. Google+ is easy to use.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

SEPTEMBER 8, 2011

I’m on a Twitter kick this week. If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares. Just to recap, check out these earlier posts about Twitter: How To Get More Tweets (And Retweets). Building Links With Twitter.

Engineering 98

Engineering YouTube Twitter LinkedIn 98

Small Business Mavericks

SEPTEMBER 29, 2015

Here are five specific offline activities that have the potential to impact your search engine optimization. Many people who come to listen to you speak will link to your website, tweet your speech and slide presentation, and help boost you in the search engine rankings. Authoring a Book – Who doesn’t want to be an author?

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

JANUARY 12, 2015

Search Engine Journal has consistently been a source of good ideas. Target Facebook and Twitter ads to LinkedIn connections. You may already have done some of the tips in Search Engine Journal’s list, and I hope you have. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

NOVEMBER 3, 2014

Remarketing works if it’s done right, and that’s why columnist Eric Couch gave us Recharge Your Remarketing With 5 Tips For Q4 on Search Engine Land. Diversify your remarketing platforms — YouTube, Facebook, Twitter, even Bing are all getting in the act. On the other hand, many times it’s a nudge to conversion.

Tips 111

Tips Small Business Campaign Engineering 111

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Here’s why. Imagine more advertisers using video content in their native ads.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

AUGUST 29, 2013

Search engine optimization – Let’s start with the obvious. You can make these public, share them on Twitter, and relegate them to your connections. Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

APRIL 26, 2013

For a long time, it was mainly constrained to search engines. Instrumental in that growth have been such sites as Facebook, YouTube, Twitter, and Pinterest. Twitter is mostly for text, but savvy tweeters have found ways to make their images shine through the service. The other three have been main purveyors of powerful images.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

SEPTEMBER 9, 2015

It’s not impossible to improve your search engine optimization. Not only do they clue readers in on what your content is about, but search engine spiders pick up on keywords to determine how to rank those pages. But put it out there on Twitter, LinkedIn, and Google+ too. Yes, do that.

SEO 70

SEO Engineering Blogger LinkedIn 70

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. LinkedIn delivers a lot of traffic to B2B sites.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Small Business Mavericks

OCTOBER 1, 2013

YouTube is still the second largest search engine online. Maximize your exposure by sharing your videos on Twitter, Facebook, LinkedIn, Google+, and Pinterest. YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. It’s the largest video sharing site.

YouTube 101

YouTube Video Embedding Social Media 101

Small Business Mavericks

MAY 11, 2011

You can link to your Twitter, Facebook, YouTube, LinkedIn, and other social sites around the Web from your About.Me I wouldn’t expect a great deal of search engine traffic from About.Me.Me domain names don’t typically do well in the search engines. domain names don’t typically do well in the search engines.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

JANUARY 7, 2014

I think the most fascinating part of this blog post at Search Engine Journal is that the best time to send out your e-mail newsletter depends on what you are writing about. Weekends seem to be optimal times to post to Facebook and Twitter. According to several studies , there is some validity in that thinking.

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. Those smaller messages are references to Facebook, Twitter and many other social media sites, forums included. The content on Facebook and Twitter can never really adequately answer a question. I for one hope it never comes to that.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

DECEMBER 10, 2013

The Search Engine Journal ran an article today in favor of multiple tweets. Different followers are on Twitter at different times of the day, so if you tweet at various times throughout the day, you’ll reach more followers. Some say you should and others no. Here’s what they have to say about that.

Content 98

Content Journal Engineering Issues 98

Small Business Mavericks

JUNE 3, 2013

Lead them to your Facebook page, Twitter account, and other social media outlets. In this age of Internet marketing, integrating your e-mail, social media campaigns, search engine marketing, and other digital outreach channels is the best way to reach more customers and prospects and lead them back to engagement with your brand.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. What SEOmoz’s experience doesn’t tell us is whether or not the tweeter’s authority with the search engines has any effect on that ranking. Care to share the results?

Case Study 79

Case Study Press Release Small Business SEO 79

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. Let us check the health of your website today. You can follow any responses to this entry through the RSS 2.0

Small Business 150

Small Business Strategy Case Study Press Release 150