Sherrilynne Starkie

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Search plus your world

Sherrilynne Starkie

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. Related articles.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. But, communicating with zoomers can be complex.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Search Engine Optimization Organic search is the main driver of web traffic and building domain authority will push your site to Google Page One. Analysis Turns data into actionable insight.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Start by following them on Twitter and Instagram. Sometimes known as publicity, media coverage is not advertising.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Part of this exercise should be to use Twitter lists to group influencer by areas of influence. This is the most important information that you want to rank highest in the search engines. Then build contact information lists of relevant influencers such as reporters, radio & TV producers, Instagram influencers, policy makers, etc.

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