Jeff Esposito

MARCH 28, 2011

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for. Realtime feedback=realtime AWESOME. I’ve moved up, moved on.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

JUNE 27, 2011

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 48 percent of consumers combine social media and search engines in their buying process ( GroupM ). 140 Million Tweets are sent each day ( Twitter ). 64 percent of Twitter users are female ( Pew ). percent of males ( AdAge ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 29, 2013

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye).

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JUNE 17, 2011

This has ranged from the value of an individual fan to what it is worth in search engines. Twitter Users Want Businesses to Answer Them – Would you believe that eight out of 10 Twitter users want brands to answer their questions that they place on the 140-character microblogging service?

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

OCTOBER 13, 2011

Unfortunately passionate fans have turned to Twitter to vent their frustrations at athletes who let them down. Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms” – File this under “shit that was public” or “social media snafus.”

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

OCTOBER 22, 2010

My mother worked in education and my father works in engineering. I actually was first introduced to my new job via Twitter.) No matter how we might try, those worlds never just so happen to collide into my profession: public relations. I have held three internships, and two jobs all on my own merit.

Education 32

Education Engineering Company Tools 32