Small Business Mavericks

DECEMBER 11, 2014

If there is enough for a page, you have a great reason to give it a page because search engines index pages. Website design and search engine optimization are interrelated because the design site affects how the search robot crawls the site. The page has to make sense to the search engine in order to be ranked.

GPS 122

GPS Engineering Sites URL 122

Small Business Mavericks

MAY 31, 2011

Both major search engines – Google and Bing – include Twitter in their search results. There are several indicators of relevance and quality attached to Twitter as an SEO tool. Tweet authority – Both search engines look at page authority when determining the value of a link with organic SEO.

SEO 168

SEO Twitter Social Graph Engineering 168

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. ” The article takes a look at how to isolate information by using a tool like Screaming Frog to look at things like the URL, Title Tags, Meta Descriptions, and the like on a rival site.

Small Business 98

Small Business Engineering URL Communities 98

Small Business Mavericks

APRIL 5, 2012

So much so, I wonder if a more advanced Facebook search engine would have much of an impact. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine. For new businesses, search engine optimization has to be a major component of their initial marketing efforts.

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

JULY 25, 2012

This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. Many of them use free SEO tools because they can’t afford the more expensive ones. Many of them use free SEO tools because they can’t afford the more expensive ones.

API 98

API Microsoft SEO Engineering 98

Small Business Mavericks

JULY 24, 2012

It wasn’t too long ago that shady SEOs discovered they could engage in negative SEO tactics and kill their competitors in the search engine rankings. If you believe that you have been the target of a negative SEO campaign and it has affected your search engine rankings, submit a site review from within Webmaster Tools.

SEO 156

SEO Issues Engineering Google 156

Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. Rich Snippets – Rich snippets are a type of specialized markup that tells the search engines what your pages are about. Test your page load speed with this tool.

SEO 114

SEO Content Engineering Small Business 114

Small Business Mavericks

OCTOBER 30, 2013

There are three huge benefits to using the service, according to Search Engine Journal. Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. You can optimize your blog posts and get them indexed in the search engines.

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

JANUARY 4, 2016

Besides being a branding tool, it’s also a sales tool. Search results – Search engine optimization is a key component to online branding today. Not only should you concern yourself with search engine results, but you should give serious thought to how you want your company to be represented in the search results.

Brands 70

Brands Engineering Social Media Company 70

Small Business Mavericks

AUGUST 22, 2013

Other sources of information for the knowledge graph include semantic markup, rich snippets, and other specialized SEO tools. The reason the Knowledge Graph is important is because it is Google’s attempt to transition from a search engine into a “knowledge engine.” It could be here before we know it.

Wikipedia 101

Wikipedia Engineering SEO Analysis 101

Small Business Mavericks

JUNE 12, 2015

If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. A Excel spreadsheet is the perfect tool, but what kind of information should go into your spreadsheet? Relative strength – No keyword research tool is perfect.

Tips 70

Tips Adwords Research Engineering 70

Small Business Mavericks

MAY 20, 2011

If you are involved in any link building efforts at all – and you should be – then you’ll have to keep track of where you put your links and which ones are tracked by the search engines. But for keeping track of what the search engines consider inbound links, you have two options.

Yahoo 164

Yahoo Engineering Buy Sites 164

Small Business Mavericks

AUGUST 8, 2014

And if you think about it, every search engine in existence ultimately is designed to work with human nature to get the information that the human is looking for. People like secure sites, so it’s logical that a search engine interested in being the one people use will think about using security as a ranking signal.

SEO 87

SEO Google Engineering Analysis 87

Small Business Mavericks

MARCH 9, 2015

.” This is the opening of an article titled, “ Keep a simple URL structure ” on Google’s Webmaster Tools. There are many suggestions in the article on how to simplify the URLs on your site, and if you are not following the search engine’s suggestions, you are missing some obvious SEO strategies.

URL 70

URL Construction SEO Engineering 70

Small Business Mavericks

MARCH 25, 2014

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team.

Engineering 98

Engineering SEO Small Business Journal 98

Small Business Mavericks

DECEMBER 4, 2013

Google Trends has announced some new innovations in its research tool. Also on the table are some improvements in the trends tool to celebrity searches. With the death of Google’s free keyword research tool and “not provided” information, webmasters need to find more useful ways to conduct keyword research.

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

JUNE 30, 2014

Google Webmaster Tools will send you a notification, but it’s better to avoid the problem in the first place. The hope is that a search engine sees the keywords etc. Nobody wants pages that are too thin, not even search engines. You can indeed be too thin, and that is particularly true in web sites.

Engineering 87

Engineering Notification Google Sites 87

Small Business Mavericks

AUGUST 15, 2014

In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local. Search Engine Optimization has to keep the human searcher in mind, and along with that it has to work within the algorithms of the search engines.

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

AUGUST 14, 2015

Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. Search Engine Optimization – Search engine optimization is still a valid approach to lead generation.

Engineering 70

Engineering Mobile Consultant Social Media 70

Small Business Mavericks

OCTOBER 26, 2012

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s more than just a reputation management tool. It’s a search engine marketing management tool. But I think I’ve got it figured out. Let me explain.

Reputation 105

Reputation Engineering Google Publishing 105

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. When you connect all of your social media profiles to your website, then you are telling the search engines and your human visitors that you have outposts. It’s good SEO. Your Social Authority. They build trust.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

AUGUST 12, 2013

Pagination – When you have long articles that spill over from one page to the next, proper pagination ensures the search engines associate the pages with each other. For more information on in-depth article optimization, see Google’s Webmaster Tools. Be sure that you optimize them well for search.

URL 93

URL SEO Small Business Engineering 93

Small Business Mavericks

JANUARY 16, 2015

You can lump some of them together, as Kevan Lee does on Search Engine Journal, but there are distinct responsibilities: Curating. He looks at a couple of alternative schedules and a lot of available tools to keep your tasks from being overwhelming. Social media marketing is a powerful business tool, but it is just a tool.

Social Media 70

Social Media Social Media Management Journal Skills 70

Small Business Mavericks

DECEMBER 16, 2014

Search Engine Journal’s Matt Southern is a guy I pay attention to. I can imagine that all the small businesses who have been protesting the changes affecting their pages will be glad to see some tools like this, but I can also imagine that it will come with an eventual cost.

Facebook 125

Facebook Hotels Overview Journal 125

Small Business Mavericks

JANUARY 25, 2012

Search engine optimization (or SEO) is often made out to be some strange and scary beast that only professionals dare go near. And that process is, as I have mentioned, fairly simple – there are only three steps: Discovery – search engines need to find your content, however, I wouldn’t leave it to their efforts alone.

SEO 93

SEO Engineering Travel Process 93

Small Business Mavericks

AUGUST 29, 2013

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Search engine optimization – Let’s start with the obvious. Optimize your entire profile for search and it becomes a searchable reputation management tool.

Reputation 121

Reputation LinkedIn URL How To 121

Small Business Mavericks

SEPTEMBER 15, 2014

Did you know that internal links are powerful SEO tools? But, as Ben Acheson points out on Search Engine People Blog, “ 6 Ways to Use Internal Links (The Next Key SEO Tactic?) ” it’s getting even more important. ” it’s getting even more important.

Sites 102

Sites SEO Engineering Products 102

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful! They are not clicking on an ad, they are looking for what you offer and finding you.

SEO 87

SEO Engineering Overview Small Business 87

Small Business Mavericks

MARCH 16, 2015

That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Why do we need to pay attention to what your Google Rank Tracking (or any other tracking tool) looks at? But the difference between the two reminds me of how easy it is to miss something important.

Analysis 70

Analysis Journal Compete Analytics 70

Small Business Mavericks

SEPTEMBER 14, 2015

Search Engine Optimization – Many new web designers don’t even think about optimization. But it’s every bit as important as making your website attractive or branding yourself with a marketing tool. Too much code results in glut that can kill search engine rankings. Both do an excellent job.

Wikipedia 70

Wikipedia Engineering Sites Influencer 70

Small Business Mavericks

APRIL 23, 2015

When your products and services are in a sidebar, it creates search engine juice, lifting the ranking of those pages when someone looks for what you offer. This is a big benefit when it comes to search engine optimization , and a good reason to decide on using a sidebar if it is appropriate. Pros and Cons of Sidebars. The Conclusion.

How To 70

How To Engineering Sites Conversation 70

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. But it was tricky and time-consuming before this great search engine showed up.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

SEPTEMBER 26, 2012

Search engines love sitemaps because they make it easier to crawl your website and find the information they are looking for. This works really well if you have good text before and/or after the video to give the search engines great optimized content to crawl. The text of the video tells the search engines what your video is about.

SEO 105

SEO Video Embedding YouTube 105

Small Business Mavericks

OCTOBER 22, 2013

One of the most important tasks for search engine optimizers and small business owners who want to rank well in the search engines for their landing pages is to make sure that those landing pages match the proper keywords. That requires the right set of tools, but it also requires the right mindset.

How To 107

How To Small Business Research Engineering 107

Small Business Mavericks

OCTOBER 24, 2013

And I mean going beyond Google Keyword Planner, which is a nice tool. Another way to find keyword opportunities is to use the Suggested Search tool in Google and Bing. What do the search engines suggest instead? You may have to retire a keyword or two. Keyword opportunities do not necessarily pop out at you.

Small Business 101

Small Business Research SEO Engineering 101

Small Business Mavericks

JUNE 13, 2012

As a business owner, you can improve your search engine rankings by posting regularly to Google+. Rather, what you’ll notice if you use the service often is that your Google profile will rise to the top of the search engine rankings, so it’s a great reputation management tool.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

JULY 25, 2014

Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. This answers their question about which came first, the chicken or the egg… The Toy Is A Tool. Data crunching is not always fun, but this tool does make it amusing if you want to get sidetracked.

Marketing 87

Marketing Mobile Trends Engineering 87