Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

Content 304
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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

New tools, features and functions in major social media platforms. The search engine company is working with local home service companies Home Advisor and Porch. It’s a fun way to learn how to use more of Google’s platforms and tools. News from Google, SnapChat, Facebook and Instagram. Find me a plumber! Dec 03, 2017.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Luckily there many automation tools for content discovery. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Trick 2: Repurpose content. Feedly and Scoop.it

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Why real social media experts are also great writers

Sherrilynne Starkie

How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines. What tools and resources does a writer use? Another tip for writers is to make use of online tools and resources. They challenge a writer to invent, compose and create on the fly.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Google Alerts are one good free tool. Talkwalker is another similar free tool that seems to get results fast. This is the most important information that you want to rank highest in the search engines. Google Keywords, Moz and Wordstream all have useful free tools to help with this. Earned Media Foundations.

Marketing 284
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Analysis Turns data into actionable insight.

Skills 334
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Top five: Linkedin keeps getting better

Sherrilynne Starkie

There’s also a library of kid-appropriate GIFs, frames, stickers, masks and drawing tools. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. Instagram makes ephemeral content less…ephemeral. Dec 10, 2017.