Josh S Peters

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Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. So here’s what I’d like to do, give you a quick rundown of search engine basics. Well to better understand our Google overlords we need to ask… How do Search Engines Work?

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Pay search engines to display your site

Josh S Peters

There are two ways you can pay a search engine to display your site. Paid inclusion Paid inclusion is anytime you pay the search engine to include you in their results and it’s common among some directories and submission based search engines. They are paid inclusion and PPC (pay per click).

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50+ ways to search Twitter | Shuaism

Josh S Peters

However, having the right tools sure helps a lot. A good explanation for the advanced search is at [link] Another option is now [link] Gilbert L A more comprehensive option is Kurrently at [link] - a real-time search engine for Facebook and Twitter. Sometimes it can be a bit daunting to look for what you need on Twitter.

Twitter 259
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The Convergence of Search and Social – Part 1

Josh S Peters

When used right social media can be an incredible tool that pushes business goals and helps build (or save) a brand’s reputation. Search Engine Optimization (SEO) has been around as long as search engines. It goes beyond Twitter, Facebook, YouTube, Pinterest, etc.

SEO 170
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Social Media Integration – How do all the pieces fit?

Josh S Peters

Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines. If you’re using these tools then use them properly and be proud of it. However, there are some basics that you can tackle and start building on your existing Internet marketing tactics. SEM (SEO / PPC).

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need. and how they use / consume information on them.

Strategy 186
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50+ ways to search Twitter

Josh S Peters

However, having the right tools sure helps a lot. A good explanation for the advanced search is at [link] Another option is now [link] Gilbert L A more comprehensive option is Kurrently at [link] - a real-time search engine for Facebook and Twitter. Sometimes it can be a bit daunting to look for what you need on Twitter.

Twitter 100