Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MAY 18, 2011

For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. My analytics also tell me that nearly 60% of traffic to the site comes from search engines. I can’t take it any more. Case in point.

Compete 314

Compete Analytics Sites Google 314

Dave Fleet

APRIL 4, 2011

Sounds like a good way to get yourself smacked by Matt Cutts : “To trick the search engines, these managers employ programmers who create dummy Web sites that link to a client’s approved list of search results. The more links, the higher the approved sites rank.&#.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Here are eight pointers for scaling your customer support: 1. Shift from reactive to proactive + reactive. Listening and reacting isn’t enough. So, win the search battle. Structure for scale.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Social media objectives vary. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above. Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. As this year’s report highlights, trust in all information sources is at record lows. But none have sunk as low as social media.

Privacy 397

Privacy Eventful Compete Report 397