Buzz Marketing for Technology

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Census Bureau is an incredibly useful tool--particularly if you are looking for population, housing, economic, and geographic data. RefDesk - A free and user-friendly website, RefDesk is the place to go when you need fast facts and essential reference tools. Census Bureau - The American FactFinder from the U.S.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I think that’s totally different than a lot of the tools that are in the marketing toolkit today. Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.

Forums 253
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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!” Why not play Buy a Feature !

Marketing 229
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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Tools & Resources. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. That was, of course, long before we had a Web and search engines.

Report 130
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21st Century Information Fluency

Buzz Marketing for Technology

DIF involves knowing how digital information is different from print information; having the skills to use specialized tools for finding digital information; and developing the dispositions needed in the digital information environment. Learners select digital search tools based on their effectiveness and efficiency.

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