Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. 7 WordPress SEO Tips for Non-Techie Bloggers.

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Why real social media experts are also great writers

Sherrilynne Starkie

How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines. Another tip for writers is to make use of online tools and resources. It can help in processing ideas, breaking them down to communicate them effectively.

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How to plan your story

Sherrilynne Starkie

Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. 20 Quick Content Marketing Tips Every Blogger Should Know. Research: What facts, views, opinions and arguments would add to the story? Which links would add value for readers? Finally: The easy part: tell the story!

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Five steps to positive media coverage

Sherrilynne Starkie

In this article we’ll explain why earned media is a crucial part of any successful digital marketing campaign, outline what you need to get started and provide tips on how to get your first earned media hit! What is Media Coverage and Why Does it Matter? Media coverage is also known as earned media or ‘good PR’.

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