Dave Fleet
OCTOBER 25, 2010
While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.
Dave Fleet
JANUARY 21, 2021
The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.
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