Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 22, 2012

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JULY 1, 2013

Social media will remain important. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. will increasingly get site penalized by search engines and human visitors alike. Mobile marketing will continue to grow. Quality content will be key.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Social media is important. Every blogger wants more traffic.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

DECEMBER 28, 2010

Blogs are a source of fresh content, which search engines love. Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Finally, use online press release distribution sites to spread your news far and wide.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? ” 6 Steps to Getting Started With Google+ by Social Media Examiner.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 22, 2012

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 101

Jive Yammer Social Networking Training 101

Webbiquity SMM

JULY 2, 2012

Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength. Again, this has mixed results in terms of traffic proportions, as it increases referral traffic (specifically from social networking and social bookmarking sites).

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. WordPress SEO. Automatically display each post’s word count?

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. 5 excruciatingly dumb things PR pros do with social media by ragan.com.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 3, 2012

Consumers use mobile devices for entertainment, with books, movies, games and videos; to interact with friends and business on social networks, like Facebook and Twitter; and increasingly, to find information and make immediate buying decisions. Social Media Stats: [link]. What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social networks and blogs In the U.S

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. Pitching on Twitter?

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

JULY 2, 2012

Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength. Again, this has mixed results in terms of traffic proportions, as it increases referral traffic (specifically from social networking and social bookmarking sites).

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

MARCH 29, 2022

Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings. Quora is, of course, a social question-and-answer website launched in 2010. Image credit: Camylla Battani on Unsplash. Generate referral traffic. Optimize your Quora profile.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MARCH 26, 2012

by Search Engine Land. 6 SEO Jedi Tactics to Try Before Turning to the Dark Side by Search Engine Watch. SEO, Social Media and WPO. Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. What Wins In Google Universal Search?

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50