Waxing UnLyrical
JULY 25, 2011
The need for a social network that automatically aggregates all my “friends&# and then cuts off the irrelevant noise. Or are we in an infinite loop of growing out of social networks every five years? and we need a more productive network … not something unnecessarily more social.
Waxing UnLyrical
AUGUST 24, 2015
How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.
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Waxing UnLyrical
JULY 31, 2013
The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.
Waxing UnLyrical
AUGUST 5, 2015
PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.
Waxing UnLyrical
NOVEMBER 2, 2011
Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?
Waxing UnLyrical
JUNE 17, 2015
Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. Searchable : Search engines reward sites that deliver good quality content. We know this.
Waxing UnLyrical
NOVEMBER 18, 2015
As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. According to The State of Video Report (authored by marketing design search engine Crayon in October 2015), brands are fairly divided on whether or not video should autoplay. To autoplay or NOT to autoplay.
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