Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

Content 304
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Search plus your world

Sherrilynne Starkie

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. Facebook ain’t all that.

Picasa 304
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Targeting Ottawa’s boomers

Sherrilynne Starkie

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Ottawa Zoomers Show.

Travel 295
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

Skills 334
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Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. Shared Media).

Marketing 284
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Top five: Linkedin keeps getting better

Sherrilynne Starkie

This week’s top five must-know social media news features two entries from LinkedIn. Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. Sherrilynne Starkie. followers . Follow List. Embed List.