Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

JANUARY 7, 2013

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. SOCIAL MEDIA.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

FEBRUARY 5, 2013

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

JANUARY 24, 2013

At the moment search and social is very heavily content focused. Content is what search engines read and rank. It’s what gets shared on social networks. It pretty much goes without saying that it’ll be the corner stone of most of your search and social initiatives. Thanks for reading, Josh S Peters.

Content 163

Content Analysis SEO Types 163

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Those tweets have puzzeled me.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. Social Media – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178