Buzz Marketing for Technology
SEPTEMBER 29, 2010
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.
Buzz Marketing for Technology
OCTOBER 11, 2008
DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. The list is ordered by name of network. name of the network creator, where known are shown in brackets. iTOUCH LEARNING.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.
Buzz Marketing for Technology
NOVEMBER 17, 2010
I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts: Social Customer Support: AT&T is doing it Right!
Buzz Marketing for Technology
JANUARY 14, 2010
So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Share this on Reddit.
Buzz Marketing for Technology
OCTOBER 6, 2010
And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. Written on the eve of the launch of the movie The Social Network).
Buzz Marketing for Technology
JANUARY 25, 2012
So what does this mean for marketers and for major brands in an era of social media? This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. This can’t be solved with typical social media software. Well 2 things ….
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