Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Special Tricks.

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

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Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

New tools, features and functions in major social media platforms. The search engine company is working with local home service companies Home Advisor and Porch. Struggling to keep up with social media trends and innovation? News from Google, SnapChat, Facebook and Instagram. Find me a plumber! Dec 03, 2017.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Ottawa Zoomers Show.

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Search plus your world

Sherrilynne Starkie

Search plus your world can’t be good news for the other social networks such as Facebook and Twitter as it prioritizes G+ content. Twitter did not renew its search agreement with Google last summer, and Facebook content is not indexed in the search engine in consideration of users privacy. VISIT MY FACEBOOK PAGE.

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Why real social media experts are also great writers

Sherrilynne Starkie

Why is good writing important for social media success? In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. For paid media copywriting, the focus will be on social media ads, search ads, native advertising, sponsored content and more.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Social Media Essential channels to reach target audiences.

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