Jeff Esposito

APRIL 29, 2013

Over the past few weeks social media has had a big issue in terms of its credibility. While it is easy to point at CNN or Forbes and laugh, the two media juggernauts help showcase how it is easy to get caught up in the rat race of social media. Who can you trust in social media? Image: phauly.

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Are they using search engines online? Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 28, 2011

Twitter is also a great recommendation engine, though not necessarily what it was designed for. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

SEPTEMBER 17, 2012

The book itself is an outline for using content, social media and search engine optimization together to maximize success. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. Kind of like a big gooey PB&J sandwich.

Review 44

Review Video Engineering Social Media 44

Jeff Esposito

JANUARY 21, 2014

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Chances are that you’ve already built out a presence one both of these networks. Below are five that you should give a quick look to.

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Small Business Social Networking MySpace Discount 54