Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. With the year rapidly winding down I am almost afraid to set any goals for next year!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts: Social Customer Support: AT&T is doing it Right!

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. This can’t be solved with typical social media software. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For a good example check out these searches for the terms Facebook Marketing and Social Media. For B2C or B2B Marketers this was a huge revolution.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

JANUARY 19, 2010

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Conversion – and then converting them at the illusive moment of need.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

JUNE 8, 2011

Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

Data 241

Data RSS ROI Eventful 241

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Social Media is not a campaign it’s a commitment!

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online. Personalization.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JANUARY 14, 2010

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

SEPTEMBER 10, 2014

It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. and I am here to tell you – No one and here why ….

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. RecentChangesCamp. recognition. right brain. rococo2007.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Full Disclosure: BearingPoint is a Beta Client of BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

MARCH 17, 2009

Tags: social media Social Networking Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176

Eventful Policies Collaboration Wikipedia 176

Buzz Marketing for Technology

OCTOBER 13, 2008

The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. How to build out a good-sized social network? A key understanding of social networks is that people want interaction. Why Use a Jet Engine When a Feather Will Do?

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 28, 2008

If the original disappears or is moved, I could use the quote for find it (usually it’s an updated location easily found with any search engine, otherwise I use Internet Archive Wayback machine ). « New weblog, new RSS feed | Personal side of social media: learning from weblogs » Welcome! Trackback URI |.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Now, for a couple examples of social media done right: Canlis.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

JUNE 23, 2008

Once you do, the search engine will remember every search and search result you clicked. Btw, it was great meeting you ip at the social media immersion. Use the Google Web History for Quick Notes. Google offers a handy history feature that archives all of your searches by date and time. Thanks for the info - will try Ghistory!

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 11, 2008

engineers, learning officers and classroom trainers. Educators : A Network for Educators using Social Media to teach. Learning, Education and Training Professionals Group : This is a group for training professionals, including project. managers, instructional designers, developers, learning environment. Lovelace , LinkedIn).

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JANUARY 15, 2014

Now there is a great deal more available in terms of competitive products from other search engines like Bing. I’m not talking about search engine optimization (SEO). There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

OCTOBER 10, 2013

This way, your visitors will always have the most relevant and appropriate experience on home pages, landing pages, search engine results pages, the booking funnel and every page in between. Advanced predictive models can dynamically serve content and offers based on a user’s current and past online behavior.

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

DECEMBER 12, 2012

If your targeting engine is set up to promote products based on past purchases made in the off-season, you’re wasting your time. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. But as holiday shopping ramps up, don’t forget: people are buying gifts, not shopping for themselves.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Register your site with all the top search engines. chrisbrogan.com.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JULY 9, 2014

After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

B2B 275

B2B Google Marketing Social Networking 275

Buzz Marketing for Technology

JUNE 27, 2008

EngineS WEB | May 12, 2008 6:12 AM. search engine is also taking advantage of crowd-sourcing, but in-reverse. social networking. social media. social news. Would experts really put up with that - so what you are left with is students with time on their hands or others in remote countries desperate for work.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Collective Intellect – They started out as a “listening engine” but they are now positioning themselves as a “text monitoring and analytics leader”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Wish-list: aggregate outbound social media experience. Matt Moore (Engineers w/o Fears). Social Media Today. Quick Updates + Boston KM Forum. Traveling in circles. Presentation - Boston KM Forum. What’s emerging? Tiring of collaboration - the word. memes to me. Does Twitter fill a communication void?

Twine 113

Twine Wiki Findability Technorati 113

Buzz Marketing for Technology

JULY 9, 2008

GOYAMI: search engine marketing. MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. BRAIN WAVES: neurons, bits & genes. COPYFIGHT: the politics of intellectual property. IDEAFLOW: creativity + innovation. IN THE PIPELINE: drug discovery.

List 133

List Skills Consultant System 133