This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media
Direct Marketing Observations
JANUARY 4, 2010
Customer service is typically reactive and most likely engineered to react via the telephone. Contact centers are traditionally very strong with telephone support so incorporating online social media into contact centers is certainly a challenge. Ahh, therein lies the issue. It is interesting to consider though. The challenges abound.
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