Waxing UnLyrical

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

Small businesses that wouldn’t have survived otherwise have used it as a tool to successfully find customers. Cohen and RedShift provide content that is effective for both customers and search engines. Quit using social media? Non-profits have used it to better existence.

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Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

We are dedicated to providing high quality copywriting/content writing for both humans and search engines. RedShift provides services as they are related to dead-on business content that rings the cash register. I know a lot of small business owners with great ideas , and they have been nothing but supportive.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

Based out of Houston, TestMasters provides test preparation services for various college admissions exams (SAT, ACT), graduate admissions (GMAT, GRE, LSAT), professional engineering exams and other standardized tests nationwide. TestMasters finished 4th out of over 70 initial local Houston small business teams.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

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