Techipedia: Tamar Weinberg

article thumbnail

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions.

Google 176
article thumbnail

More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). small business, analytics (he dedicates a whole section to this one!) robots.txt, IP questions for hosting, etc.),

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

Google and other search engines have discussed a tool like this in the past, but Bing is the first to actually put it into action. Bing will do its best to try and find these unnatural links through algorithms and other systems, but the search engine will not help you fill out these forms. How the Bing Disavow Links Tool Works.

Tools 138
article thumbnail

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

From small business to the enterprise, brands consistently prove the power of online community. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. It’s Worked Before. Take a look at some strong examples of community support.

Cost 135
article thumbnail

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Your point about small biz/high returns is very valid and yet…some small businesses can establish a stronger web presence (damn SEO) faster and more efficiently via SM. At the same time, social media is great for those who are just starting out their small businesses or working from their virtual offices.

article thumbnail

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly. Amanda DiSilvestro is a writer on topics ranging from social media to business phone systems. If someone was going to use the Internet to search for your company, SEO becomes very important.

Marketing 162
article thumbnail

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Search Engine Optimization Benefits A third, more subtle, reason to “fix your house” is the impact that social functionality can have on search engine optimization. Reply Annice Brown May 15, 2010 at 12:27 pm I work with tons of small businesses and what a great piece to pass along. I tell all my clients about this site.