We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running. Even so, many businesses struggle getting a competitive edge online. All to often, businesses try to convince consumers that they are “the best.” This is a guest post by Pratik Dholakiya. MORE >>

Getting overwhelmed is pretty easy when you read all the different strategies available for small business marketing. Small Business Website. Small Business Website. The first place to start is with a small business website. Your small business website is important because it’s the focus of your online “earned media”. In the past, launching a business website was difficult. For most small businesses, their platform will handle all the traffic at a relatively cheap price. Small Business? MORE >>

For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you’re running a small business, here are 5 tools that are definitely worth a download. Monitter is like a turbo-charged search engine for Twitter. You may be able to find a more comprehensive management service out there, but with prices starting as low as $9 a month, Sprout Social is perfect for small businesses with a small budget. Disqus is a must-have addition for any small business blog. MORE >>

Some small businesses think there is too much competition on line for any effective marketing. Small businesses just need to use different tactics than, say, the bigger corporations. So, how do small businesses compete against the big guys? For starters, small businesses need to use different SEO tactics. Search engine optimization uses keywords for internet users who are searching for something. Small Business Internet Marketing business internet marketing keywords search engines SEO MORE >>

What’s the biggest mistake that most small businesses make when it comes to SEO? Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? What does this mean for small business owners? But it also reveals an opportunity for small business owners. This is the cost effective approach to small business SEO that you should be striving for. Effective SEO should be seen as a business investment. Ignore massive corporations! This is not a coincidence. MORE >>