Waxing UnLyrical

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

The recent Google Medic update did penalize many sites for having thin content, but, if competitors are only writing short articles on a topic, you may want to consider an article that’s similar in length, if not a little longer. With so many perks to longform content, you might be ready to scrap short content completely.

Content 150
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. Google Analytics.

Adwords 278
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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Why: In this post for TopRank , Miranda Miller provides help choosing the right software to maximize investment and increase site traffic using SEO and CRO. Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO'

SEO 197
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 254
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Here are a few ways to find topically relevant sites: Follow blogrolls. Utilize Social Media.

Blogger 263
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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

This measures the number of pages a visitor views on your website during one site visit. If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result. Pages/Session.

Metrics 191
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. But what about SEO for news sites, particularly Google News? Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

News 274