Techipedia: Tamar Weinberg

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How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. Without good content, you are less likely to impress visitors to your web site, and it is harder to convert. What do visitors to your site want? Content has become an important part of online marketing.

Sites 185
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198
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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

Let’s take a look at how FBX works and how you can serve ads to Facebook users based on searches they’ve made on other sites. And that means profiling and scoring everyone on your site so that you know which search terms they’ve entered to get to your site and which of those terms lead to the most conversions. Main Characters.

Facebook 208
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Unlike Site Retargeting, which retargets past visitors to your site, Search Retargeting unearths completely new prospects.

comScore 163
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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published.

Google 176
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. This is not only easy to do, it also has the added bonus of making your video available throughout the Internet – not just your own site. But how do customers find your website?

Video 178
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Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

Google and other search engines have discussed a tool like this in the past, but Bing is the first to actually put it into action. Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem ‘unnatural’ or appear to be from spam or low quality sites.

Tools 138