Direct Marketing Observations

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Does Good Content Matter Anymore?

Direct Marketing Observations

These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? There’s an ulterior motive happening here. Screw the readers.

Content 220
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Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

Tools 215
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Trending Sources

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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society. We see the information that we see first and has ranked well and assume it is the best.

Content 174
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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Why do you think YouTube is the #2 search engine in thw world? He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. YouTube as a search engine. Did you know that it was? Some of you might not know but are you surprised by that statement? Video as a search result.

Trends 221
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Who’s making the rules in social media?

Direct Marketing Observations

And I remember that very first day that I got a look at the site that it wasn’t right. Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I came into the project mid-stream and yet the product had essentially been built. The reason?

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On Influence and Bad Blog Posts

Direct Marketing Observations

A spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. The second, I will refer to this definition from Wikipedia. We’re all suckers for a great blog post title.

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How do you Measure Success?

Direct Marketing Observations

That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. So, needless to say, there is a bit of an accumulation. Translation-stacks of paper, folders, random scraps of paper, bar napkins and the backs of envelopes are not an uncommon sight on my desk.

Sentiment 196