Dave Fleet

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Compete.com Doesn’t Compete

Dave Fleet

Let’s take a look at my site – davefleet.com. My analytics also tell me that nearly 60% of traffic to the site comes from search engines. Maybe if I gave them access to my site, they’d be able to give more accurate numbers, right? What tools do you use to estimate traffic on third party sites?

Compete 314
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How-to Research for a Approaching Examination

Dave Fleet

” keyword spamming ” could be punished having a ranking that was low by several search engines. There are many creating occupations sites on line where it’s possible to find jobs. You can eventually be a business improvement officer in the area of freelancing work within the net.

Research 150
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Using Social Media to Protect Your Reputation

Dave Fleet

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.

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Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Dave Fleet

Sounds like a good way to get yourself smacked by Matt Cutts : “To trick the search engines, these managers employ programmers who create dummy Web sites that link to a client’s approved list of search results. The more links, the higher the approved sites rank.&#. Digital reputation management.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Online search engines are Canadians’ number one source for news and information about a company. Is the Huffington Post a blog or a news site? The credibility of online news. Social media comes in at the bottom of the list. Frankly, this isn’t too surprising, from a couple of angles. Does that count as social media?