Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. on their site).

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

FEBRUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? Adding a few meaningful tags is fine, but news sites in particular have a habit of taking this practice much too far.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Hostrank Inbound links Site pages.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

News 129

News Sites Digg Press Release 129

Adam Sherk

JULY 28, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately. The short answer? Not so many.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9%

News 165

News Sites Twitter Digg 165

Adam Sherk

JULY 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Buried News Sites on Digg by Adam Sherk on July 23, 2009 It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. Using di66.net’s 403 14 dailymail.co.uk 387 15 telegraph.co.uk

Digg 119

Digg Sites News Yahoo 119

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates. Facebook itself is making a push to get users to create personalized news channels that benefit both users and news sites.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? Do they want to follow and interact with specific media sites? They also made 29 comments; that’s a very low number but most of the other sites have not made any.

Digg 134

Digg Sites News Activities 134

Adam Sherk

APRIL 3, 2013

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

FEBRUARY 10, 2014

To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Here are the averages for the year, according to each site’s Referrer Types report in Omniture: Search 37.8%. Other Web Sites 22.3%. Social Media 10.2%.

Publishing 198

Publishing Hitwise Social Media Analysis 198

Adam Sherk

OCTOBER 7, 2014

While not a keyword research tool, the Search Queries section in Google Webmaster Tools offers a good way to find out what terms are currently driving search impressions and clicks for your site: This will help you to understand what’s working and what isn’t, and what topical areas you can potentially expand on.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

OCTOBER 14, 2015

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. The support information on the Google Developers site covers the main opportunities. Site Speed. fewer sudden, radical changes) but it’s also left some quality sites that were hit by Panda 4.1

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JUNE 16, 2011

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. What gives? So what accounts for this disparity? More males in the workforce?

LinkedIn 174

LinkedIn MySpace Survey Study 174

Adam Sherk

MAY 14, 2013

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. However it is important to do this in way that adds value on each specific site. Partner links.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

DECEMBER 2, 2009

Which News Sites Get the Most Social Media Engagement? Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JULY 10, 2012

But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women’s Site. Entertainment Site.

Google 119

Google Fashion Sites Report 119

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. That’s critical for giving the site stand-alone value as opposed to just being a feeder site to Newsweek.com.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

DECEMBER 22, 2009

But while you’re going through this year’s top trends, don’t forget to apply the same practice to your own sites. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

JULY 8, 2011

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Google Buzz and News Sites: Good Potential But Facebook Still the Better Play.

Google 111

Google News Engineering Report 111

Adam Sherk

JUNE 9, 2009

by Adam Sherk on June 9, 2009 Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

by Adam Sherk on June 9, 2009 Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites. Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MARCH 8, 2012

One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site. The key point here is that user intent and behavior varies by social site and as compared to search and direction navigation. Are we creating optimized experiences for social media visitors?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

SEPTEMBER 11, 2012

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. SEO mistakes happen often, especially with large sites. For this reason regular monitoring and periodic site audits and reassessments are essential. ” Robot, Lost in Space. Quite a few it turns out.

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

MARCH 19, 2012

It is not quite that simple, but it is good to remember that natural search is still a major traffic driver to news and content sites. Diversified Twitter Strategies for News Sites. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. So don’t let social push SEO out of the mix.

News 135

News Organization Twitter Facebook 135

Adam Sherk

APRIL 30, 2009

Every piece of content on your site should exist on one permanent, unique URL, and any duplicate pages should be consolidated through 301 redirects. On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 11, 2010

Related posts: Journalist Social Media Usage Increases, Concerns About Reliability of Information Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Where Do You Want Your Social Media Press Releases to Live?

Study 147

Study News Press Release Report 147