Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 103

Examples Template Templates How To 103

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. These clues can narrow your results, help discern sentiment, and track changes over time. Customer Feedback. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

The Realtime Report

JULY 13, 2012

via Search Engine Land. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Posterous: 3.9 million members.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

MAY 24, 2022

Search engine results. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. So, monitor customer reviews on your social media channels, third-party sites, and search engines. So, give your customers a reason to gush about you.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 30, 2023

Use search engines and social media to research businesses that offer similar products or services. If your competitors are all using social media to market their products, consider investing more in search engine optimization (SEO) to improve your website’s visibility in search results.

Analysis 52

Analysis How To Marketing Price 52

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? Digital is an amazing engine as a branding vehicle for the marketers.

Data 101

Data Sentiment Marketing Advertising 101

Sprout Social

APRIL 26, 2022

Internally, consider an anonymous survey for employees. I enjoyed celebrating with scientists and engineers at the @smithsonian for the #IfThenSheCanExhibit statue unveiling. (1/3) A social listening tool like Sprout’s can measure sentiment and show how people feel about your executives’ channels, what they’re saying and more.

Strategy 86

Strategy How To Training ROI 86

Sprout Social

DECEMBER 5, 2022

And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. The EU’s “right to be forgotten” gives people the right to request that search engines de-list some results from search queries related to their name.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

OCTOBER 10, 2022

Sentiment Analysis: An analysis of the temperment around posts about your brand. You can use feedback from NPS (net promoter score) surveys to identify the customers who are most likely to make referrals. In-View Time: The average time a lead spends viewing your ad.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Twist Image

APRIL 25, 2013

it tells a story that captivates our imaginations and connects us to a brand - and to others who share in the brand sentiment. It''s a unique art form in that its sole purpose is to generate income and increase the engine of capitalism on behalf of corporations. brand sentiment. It does more than sell. advertising legend.

Marketing 99

Marketing Advertising Sentiment Buy 99

Buzzlogix

AUGUST 22, 2017

It’s important to look at the tone of the articles that are published about your brand to gauge the sentiment. Do you handle your company’s digital marketing tasks, such as search engine optimization or conversation rate optimization? You have keywords that you want to rank for on the search engines. Digital Marketing KPIs.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. It finds your customers Companies using traditional marketing methods (e.g. Reply Jay B.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

JANUARY 2, 2013

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). Professionals in architecture and engineering (7 years) and management (6.3

Social Media 245

Social Media B2B Marketing SEO 245

Net-Savvy Executive

JANUARY 7, 2011

But a survey by ExactTarget and CoTweet found that 40% of Facebook fans are there for discounts and promotions. Still, it's worth considering whether product ratings might be considered in sites' recommendation engines. Buzzword bingo bonus: use these words in a sentence: social, ratings, sentiment, influencer, customer, tomato.

CoTweet 70

CoTweet CoTweet Discount Sentiment 70

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Uwe Hook responds to the post from Ben Cathers (in the “No&# section below) on why social media ROI can’t be measured, laying out a roadmap using metrics such as frequency, yield, sentiment analysis, NetPromoter score and customer lifetime value.

ROI 193

ROI Social Media Vocus Metrics 193

Later

SEPTEMBER 1, 2020

Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about. Another reason why Pinterest is a top social media platform for SMBs is that it isn’t just a social network, it’s a visual search engine.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Yext allows users to update search engines with relevant keywords and include their information in major online directories.

Reputation 99

Reputation Software Tools Sentiment 99

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 120

Reputation Review Sentiment Software 120

Keyhole.co

MAY 12, 2023

Search engine results: Regularly search for your name or brand on search engines like Google to see what comes up. Create content religiously Creating positive content about yourself or your brand can help push down any negative results that may appear in search engine results.

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

FEBRUARY 13, 2023

You can track their purchasing behavior (order history, average order value, usage) and source attitudinal data ( voice of customer , sentiment and psychographics). Use listening to find and explore actionable audience data like demographics, sentiment, conversation topics, campaign analysis and competitor performance.

Data 107

Data Social Media Tips Metrics 107

Sprout Social

JANUARY 20, 2021

Like most people, B2B buyers often start that research on Google or another search engine. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Source: CMO Survey, June 2020. Is brand purpose a buzzword?

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. However, it’s not enough to simply optimize your own website for search engines – you also need to keep an eye on what your competitors are doing. Or are you absolutely clueless as to why competitors are outranking you?

Analysis 52

Analysis Types Tools Price 52

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Social Inbox organizes online sentiments and posts into one organized dashboard. Lacks tools for analytics and sentiment tracking. Built-in search engine and content search tools. Intuitive and easy to use.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

MAY 3, 2023

Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. SEO stands for “search engine optimization” and is typically used for Web pages that want to rank in search engines like Google. YouTube videos can rank in search engines like Google, too!

SEO 111

SEO YouTube Embedding Hashtag 111

Webbiquity SMM

FEBRUARY 4, 2014

Despite well-crafted arguments from sources like John Heggestuen on Business Insider that social media ROI is a myth , and Angie Schottmuller on Search Engine Watch making the opposite case (and providing more than two dozen formulas for measuring the return on social media efforts ), the social media ROI debate rages on.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Bill Hartzer

FEBRUARY 8, 2010

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. Subscribe to the comments for this post?

News 109

News Report Social Media Reputation 109

Hootsuite

OCTOBER 21, 2020

A survey by IDC found that 75% of B2B buyers and 84% of executives use social media to make purchasing decisions. The BeFi Barometer 2020 survey explores how and why advisors use behavioral finance to help clients in times of uncertainty. Don’t overlook social media B2B lead generation opportunities. Get the template now! Brandwatch.

B2B 98

B2B Social Media Tools Tips 98