Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

SEPTEMBER 16, 2013

Social Mentions. The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

FEBRUARY 11, 2016

Horror #2: The Sneaky Social Media Crisis. You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. The solution.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

FEBRUARY 4, 2014

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? CMOs On Social Media – Where’s The ROI?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 15, 2010

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g., Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

MARCH 26, 2012

by Search Engine Land. 6 SEO Jedi Tactics to Try Before Turning to the Dark Side by Search Engine Watch. SEO, Social Media and WPO. Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. What Wins In Google Universal Search?

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MARCH 3, 2015

Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. How can brands and individuals make their tweets stand out?

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190