Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. For example, a tree at Union Station in Toronto, Ont.
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