Sprout Social

OCTOBER 19, 2023

And given the rise in leadership teams’ involvement in a brand’s social engine, 32% of marketers say they now share social metrics with their executive leadership on a weekly basis. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. How to create a competitor map Analyze and visualize your brand’s competitive intelligence with these steps: 1.

Comparison 107

Comparison Analysis How To Sentiment 107

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment.

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

NOVEMBER 21, 2023

Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Use Premium Analytics to access more insights with interactive charts and graphs.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). What Is Social Proof In Marketing? Grows Your Brand’s Social Media Following.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

JULY 23, 2020

In my time as social media strategist at the University of Colorado Boulder College of Engineering & Applied Science , we’ve previously implemented social silence for emergency incidents on campus and after a tragedy. What the University of Colorado College of Engineering & Applied Science learned from two weeks of silence.

Social Media 145

Social Media Brands Sentiment How To 145

Bill Hartzer

NOVEMBER 6, 2023

This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path. Finally, nine percent of the respondents displayed an interest in professional businesses encompassing fields like “engineering, healthcare, or graphic design.”

Influencer 94

Influencer Social Media Survey Construction 94

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. How is the share of voice calculated for search engine optimization (SEO)?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. ’s leading home services (broadband and TV) search engine. An audit, and the methodology you employ, should be able to spot the variables that were previously unclear to your company.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

DECEMBER 29, 2022

Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Sprout Social

MAY 24, 2022

Search engine results. The goal of earned media is to ensure sentiment around your brand is positive. You can monitor this holistically using a sentiment analysis tool or you can break it down by source. Sentiment data. Earned media examples. Media coverage. Social media shout outs. Measuring earned media performance.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. .

B2B 89

B2B Marketing Sentiment Influencer 89

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Many listening engines provide you with “streams” of data which is great.

Social Media 230

Social Media SM2 Energy Microblogging 230

Postcron

DECEMBER 30, 2013

SEO means: Search Engine Optimization. In order for Google or other search engines to be able to present a search result for the user that’s actually useful and relevant to him/her, they use something called “spiders.” So you can get the #1 spot on the results list of the search engine. WHAT DOES SEO MEAN?

Engineering 52

Engineering SEO URL WordPress 52

Firebelly

JUNE 6, 2011

By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features. Skilled analysts must weed through spam and irrelevant posts, score the conversation for sentiment, categorize topics of conversations and translate key findings into actionable insights.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

The Realtime Report

JULY 13, 2012

via Search Engine Land. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Pinterest: over 11 million registered users.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: $49 – $179 per month.

Tools 52

Tools Social Media Sentiment Price 52

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Oktopost

APRIL 11, 2022

Competitive analysis could include many different elements such as visiting competitors’ websites, tracking their search engine rankings, or looking at the content they post on their blogs or social media pages. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

ProBlogger

DECEMBER 6, 2022

Artificial intelligence (AI) is increasingly being used by bloggers to automate mundane and time-consuming tasks, such as optimizing blog posts for search engines, finding content ideas, and curating content from other sources. One of the most common uses of AI for blogging is to optimize content for search engine optimization (SEO).

Curation 38

Curation Sentiment Curata Blogger 38

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines. Still not sure how to take the first step to revving up your content engine?

Social Media 134

Social Media Content Lurker Metrics 134

Sprout Social

OCTOBER 31, 2023

AI prompt engineering depends heavily on natural language processing (NLP). Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. How do AI prompts work? AI writing prompts need to be very specific and contain all the essential elements required to elicit an optimal response.

Tools 97

Tools How To Sentiment Training 97

Harp Interactive

AUGUST 3, 2010

Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. Your social media contractor should be able to explain the quantifiable search engine optimization related benefits of social media. What kind of reporting will you provide? Is he/she certified?

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. You can tell if they’re happy or upset by their tone.

Examples 101

Examples Template Templates How To 101

Ignite Social Media

OCTOBER 4, 2016

socialmention is a “real-time social media search and analysis” tool that acts like a search engine. In addition to a list of mentions, it provides some light analysis such as sentiment, top keywords, and top users. socialmention is a similar alternative and offers slightly more analytical benefits than RSS Owl and Google Alerts.

Tools 152

Tools Social Media RSS Analysis 152

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. So, monitor customer reviews on your social media channels, third-party sites, and search engines. So, give your customers a reason to gush about you.

Reputation 59

Reputation Brands Construction How To 59

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. We specifically look at the impact on IT&T, development and engineering.

API 52

API Case Study Training Conference 52

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. G2Crowd Rating: N/A.

Tools 85

Tools Hitwise Analysis Price 85

Webbiquity SMM

SEPTEMBER 16, 2013

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Buzz Marketing for Technology

MARCH 2, 2010

Over the last month or so we really have gotten our content engine humming producing not only some great thought leadership, eBooks, blog posts etc which we use as social “objects&# but also we held (what I believe is) one of the largest Virtual events ever with On24. As you may know already, blogging is a quantity game. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206