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5 Social Media Tools for PR Professionals

Proactive Report

RSS feeds are the blood vessels of the social web. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I'm currently using SM2 for most of my clients, and like how easy it is to use. Hope that helps!