Small Business Mavericks

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Do You Need Multiple Retail Channels?

Small Business Mavericks

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? Another thing that many small retailers overlook is their own website. Isn’t that enough?

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 90% start the path to purchase using a search engine. 85% trust third-person product reviews from major retail sites. 90% start the path to purchase using a search engine.

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Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. But it was tricky and time-consuming before this great search engine showed up.

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Why Local.com Is Important

Small Business Mavericks

These include restaurants, movie theaters, medical services, house cleaning, massages, and retail shopping of various sorts. You want to give search engines – local and otherwise – every opportunity to geotarget you so that local searchers looking for your type of business can find you.

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Optimize Globally, Rank Locally

Small Business Mavericks

If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. It’s search engine optimization. Many small business owners wonder whether or not it is possible to rank locally and globally at the same time for the same keywords. The answer is, yes.

SEO 101
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Is SearchDex A Scapegoat? | Small Business Mavericks

Small Business Mavericks

The New York Times published a story on Saturday about huge retailer J.C. But as a small business person who is seeking coveted search rankings, what should you do if you discover your SEO firm is engaging in practices not approved by the search engines? – The New York Times published a story on Saturday about huge retailer J.C.

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Your Social Media Lead Generation System

Small Business Mavericks

Improving search engine optimization. You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. Other benefits to social media lead generation include: Top-of-mind awareness for your brand. Locating key decision makers that you’d like to reach out to. There’s your ROI.

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