Atom Thought

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Are they making a fool of you- the digital & social media trainers?

Atom Thought

I have been visiting various management institutions to speak on social media and digital marketing. professionals in the advertising, marketing and PR functions who want to get trained in digital and social media marketing but are perhaps confused as to. marketing is 90% search engine optimization. who to trust?

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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

As an analogy it’s something like becoming a MARUTI CERTIFIED ENGINEER- where one is taught in detail about Maruti engines. It does not necessarily make you an expert on GM cars or does not necessarily make you an expert in understanding different types of engines (aeroplane engine, tractor engine, SUV engine etc.).

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

This is perhaps better than a local search engine or a yellow page- because now there is a local-social integration and recommendation opportunity built-in. Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! How Can Jet Airways Use Digital And Social Media To Improve It's Reputation?