Waxing UnLyrical

FEBRUARY 20, 2013

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

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Waxing UnLyrical

DECEMBER 7, 2016

And while there will always be incredible worth in being mentioned in reputable publications, today’s mindset is: Why ask someone else to tell your story when you can, in your own words ? Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

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Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

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Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

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Waxing UnLyrical

AUGUST 2, 2018

Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. If your content can’t be indexed and found online, you’re wasting time and money. Don’t create custom hashtags.

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Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Why: “Content marketers need to be more like meteorologists than fortune tellers.

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Waxing UnLyrical

NOVEMBER 20, 2018

After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform. Guest Post by Dan Beltramo. The post The New Measurement: Shifting from Traditional PR to Growth PR appeared first on Shonali Burke Consulting.

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