Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Digital reputation management.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

Influencer 253

Influencer Hubspot Press Release Case Study 253

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Where those things aren’t the case, though, responding to concerns publicly accomplishes two things: Allows anyone watching to see your company being responsive to an issue (improves your reputation).

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

SEPTEMBER 28, 2012

More broadly, what about organizational reputation (where PR plays strongly too)? studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above. What about cost avoidance? Of course email matters.

Bazaarvoice 414

Bazaarvoice Paid Search Report Comparison 414