Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MAY 18, 2011

My analytics also tell me that nearly 60% of traffic to the site comes from search engines. The numbers it reports border on bizarre, yet we just nod and keep on using it. Well, I heard myself say it too, so I thought I’d take a closer look. That’s 97% of visits from browsers – from IE, Firefox, Chrome or Safari.

Compete 314

Compete Analytics Sites Google 314

Dave Fleet

FEBRUARY 28, 2011

The Guardian reports on a new service from journalism watchdog the Media Standards Trust that reveals how all media organisations are at times simply republishing, verbatim, material sent to them by marketing companies and campaign groups. How PRs have taken over the media.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

FEBRUARY 2, 2012

Unlike in other countries, trust in media remains steady; in fact it was the only institution to see trust rise in the last year in Canada; possibly partly because the definition of “media” is changing and because the media is beginning to be seen as leaders in breaking news, rather than followers in reporting it.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. The report doesn’t actually give any detail as to the form the data that was used took. Where to begin? No detail in the methodology.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. As this year’s report highlights, trust in all information sources is at record lows. Richard Edelman.

Privacy 397

Privacy Eventful Compete Report 397