Buzz Marketing for Technology

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Share this on Reddit. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

B2B 277
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Social Media for the Boardroom

Buzz Marketing for Technology

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Many listening engines provide you with “streams” of data which is great. Share this on Reddit. Subscribe to the comments for this post? Share this on Facebook. Tweet This! Technology.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Share this on Reddit. Conversion – and then converting them at the illusive moment of need. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon.

B2B 277
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In B2B Marketing: Content is Media

Buzz Marketing for Technology

Building a solid content creation engine is critical to B2B marketers today. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Share this on Reddit. Does it relate to the major growth initiatives of your company? Tweet This!

B2B 187
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

I think there are 2 factors at play here – the first is listening and being able to react quickly – if you don’t have a listening engine in place and a routing for that complaint to get fielded you are just tempting fake – its not IF there will be an issue its WHEN is there going to be an issue. Share this on Reddit. Tweet This!

Brands 243
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Sharing is how you build a Brand

Buzz Marketing for Technology

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Share this on Reddit. You most likely already produce content for your website, brochures, collateral etc. One that delivers content that is topical, interesting and relevant. Tweet This! Share this on Facebook.

Brands 213
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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them. Share this on Reddit. I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Tweet This!

Facebook 260