Developing an Effective Real Estate Content Marketing Strategy
FEBRUARY 23, 2017
In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. Write up a top ten list of the best attractions in your area, or an eye-catching bio page that explains how you got your start in real estate. 2. 2.What’s your area of expertise? Videos .
12 Ways Real Estate Agents Can Move Up In Search Results
AUGUST 7, 2012
How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsYou’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – … Continued.
Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Search engine optimization (SEO) basics.
New Search Engine Launched: Only Searches New gTLD Domain Names
MARCH 30, 2016
There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Search Engines
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
” People tend to think of Facebook as demand fulfillment when it is more about demand generation.They ask, “How can I find someone looking to hire a search-engine-optimization firm?,” Now if you have an article on why it is more profitable to invest in commercial real estate, you have more chances of having the user listen to you. need to protect my time.”
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. The Real Relationship between Social Media and SEO by SocialMouths. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”
Here’s how you make marketing people love
Convince & Convert
NOVEMBER 3, 2014
One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. WebRank SEO – I love this extension as it gives me quick access to website info such as Pagerank, Alexa, as well as pages indexed by engine and backlinks. Social Media Software
Google+ for Your Business
JANUARY 27, 2014
Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. So Google+ means better search engine results for your business! These search engine rankings alone make Google+ an important social media platform. Tips: How to increase Search Engine Optimization with Google+.
Creating Google Plus Business Pages
NOVEMBER 7, 2011
CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. According to reports from the Google engineers they’re working on this. Everybody’s been arguing over the value of Google Plus lately. How could we resist?
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Social networks are used by real people who reveal what they genuinely like and think is important via sharing, liking, retweeting, and +1?ing, ing, so it’s not surprising that search engines track these indicators.
PPC Specialist Job Opening: Dallas Texas
MARCH 5, 2013
Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Pay Per Click PPC Search Engine Marketing Search Engine Marketing JobsIdeally we’re looking for someone who is Google AdWords certified.
Linkedin Update: Linkedin Products & Services Page To Be Removed
MARCH 30, 2014
Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). Search Engine Optimization (SEO) for Showcase Pages. Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear).
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. WordPress SEO: The Only Guide You Need (ViperChill): Want to optimize your WordPress blog for search engines? Enjoy! Twitter.
Using SocialCentiv Twitter Marketing Software for Lead Generation
SEPTEMBER 30, 2014
For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice. We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But that comes at a cost–your time.
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. However, some methods are going to get you more bang for your buck than others. Implementation
How to Use Outreach Outside Your Niche for SEO Success
OCTOBER 15, 2015
Search engine algorithms give far more credence to the number of sites linking to your site than they do to the number of links to your site. After brainstorming and testing some ideas for each vertical, we decided to make a piece about “Home Staging on a Budget” for real estate sites. By Tom Shearman. Well from an SEO and link building perspective, you are. So we dug deeper.
The Top 100 Blogs to Curate for Social Media Power Users
MAY 11, 2016
Search Engine Land – 551. Forbes Real Time – 512. Search Engine Journal – 340. Forbes – Real Estate –162. Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? We’d love to help. Keen to hear which blogs are subscribed to most? — 1. Mashable – 2,620. 3. Enjoy!
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Erick Mott walks through the definitions of and process of creating owned, paid and earned media followed by seven tips for developing and implementing a social plan, among them “Staff up your social media roles with a distributed workforce that can collaborate and perform in real time. ” 21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work! Get a dog.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Sure, this might have made the news release attractive to search engine algorithms, but it wasn’t so attractive to the actual audience of the news release—customer, journalists, or prospects. And isn’t that whole point anyway? If Google provides weird search results, or keyword-stuffed spam, a user is going to flee to another search engine. Generate a great idea for a news release.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
How To Make a Facebook List (& 6 Ways To Use Them) by Search Engine People. Writing that “With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook. Facebook Applications to Add Useful Tabs to Your Facebook Fan Page by Search Engine Journal. Facebook Marketing Tips and Tactics.
Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires
OCTOBER 28, 2013
There’s no fire engines here, no one to ask” our community came alive. Initially erratic with photos of bushwalkers and tourists rock climbing, the postings became more focussed as the first day progressed on the bushfire efforts, reposting updates from the Police, Fire, Aquatic Centre, Real Estate Agencies and individuals that live in the area affected by bushfires. minutes.
5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)
NOVEMBER 10, 2016
Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. giving them even more real estate in a search! I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Is there a catch? Why bother?
Writing Around the Web – Keyword Research, Google+, and Google Analytics
DECEMBER 6, 2011
Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. 10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. If you are lucky you get to take online offline. About Paul Chaney. YourName.com).
6 Things Everyone Needs to Know About Google+
MARCH 10, 2014
So every time that +1 Button is clicked, it feeds Google’s advertising engine, allowing them to match more targeted ads to you and everyone connected with you through your Google account. 2. Acquisition of Online Real Estate on Google+. Google+ is Not Another Social Networking Site. Google+ has many of the same features as a social networking site like Facebook. ” 3.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Keepin' it real and real fun is Joshua motto. DINO DOGAN Founder of TRIBERR , Lousy Martial Artist & recovering Engineer. Real estate. I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence. ESTRIN WTB! Green.
Social Media Updates: March
APRIL 7, 2016
Twitter has toyed with a formula to surface the most relevant tweets first — and it has allowed the service to sell prime timeline real estate to advertisers. March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Pinterest. Keyword targeting.
20 Killer Web Copywriting Tips
APRIL 11, 2013
Your readers want them because they make your copy real, concrete, and trustworthy. 3. They’re still important for search engine optimization, but the goal of every search engine update is to improve the algorithm and return the best results. When you write SEO copy primarily for your audience, not search engines, you help them reach that goal. 8. Use the active voice.
PIN’s: The Future of Private Link Building
JULY 25, 2016
After all, these local listings take up a large portion of screen real estate. I’m not complaining about this change; I’m simply pointing it out. This image is a mockup by Barry Schwartz , though the real thing looks very similar. They have undoubtedly created the world’s most sophisticated search engine. Real-World Example of How a PIN Works.
Pinterest for Business: How to Get Started & Be Successful
OCTOBER 31, 2016
Pinterest is different from other social media platforms in that it acts more like a search engine. As with any other social network, your profile is prime real estate. Important Point: It seems fun to get clever with your board names but remember Pinterest acts as a search engine. Should you be using Pinterest for business? With It can still work wonders. Convert now.”.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
Real people doing real work in social media. If you usually listen to podcasts on your computer or prefer to watch the video, you might find the #AskGaryVee Search Engine useful! Recent episodes you might like: Fredrik Eklund, Real Estate Branding & Hudson Yards. What should you do if you want to become the best at what you do? Which podcasts should I try?
What Factors Affect Local Search Rankings? | Small Business Mavericks
Small Business Mavericks
MAY 1, 2011
In other words, if you are a local real estate broker, a link from your Chamber of Commerce will likely carry more weight than a link from a national real estate website. Local, then the search engines know your business address and phone number. About Us What’s a Maverick? But what else can be a factor? So how can a non-link affect your search rankings?
Who You Should Be Online
MARCH 22, 2012
In an industry that is centered around building relationships, real estate is a prime candidate for social media success. However, many real estate agents use Facebook, Twitter, and other sites merely as another platform of ‘marketing’ by advocating their listings without providing further value to their audience. Be REAL. Be the expert in your niche.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
For example, real estate agents, mortgage brokers and construction companies. A lot of the time, there is a desire for groups, but either nobody thought of the idea or they just didn’t take the effort to put it together. You offer real-time customer service and support on Twitter. Are you in charge of getting your company’s social media marketing up and running?
13 Advanced Link Building Strategies You (Probably) Haven’t Used
SEPTEMBER 27, 2016
The website is featuring a real brand with a logo, Twitter account and Facebook page which has nothing to do with the domain name of the site I see ranking. The idea is simply to create your own private database of real people who have already shared your content or content that is very similar to what you write about or plan to write about. But what if it was? Getting people talking.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
As we know, with mobile real estate there’s a much smaller surface to play with. If your targeting engine is set up to promote products based on past purchases made in the off-season, you’re wasting your time. The real question is, does your mobile shopper even know what happened? Posted in Customer Experience eCommerce Mobile. And nearly 51% of the U.S. won’t return.
Does Search Engine Optimization Benefit Your Visitors?
AUGUST 30, 2010
These 9 tips are geared toward simple ways to optimize your site for your visitors, not just for search engines, although these techniques might help you get better rankings as well. Kennewick Homes from The Lane Real Estate Team. Whether you like SEO or not, I hope you will enjoy my latest guest post “ 9 Search Optimization Tips with Benefits for Your Visitors.. value.
6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)
JANUARY 13, 2016
How the Fastest Growing Search Engine Uses Traffic Side Projects. Over the past year search engine DuckDuckGo grew from 5.3 It’s no surprise then that Moz.com’s Rand Fishkin predicts it will be the fastest growing search engine of 2016. DuckDuckGo have done a great job as branding themselves as the search engine for private searching. Just ask Jessica Hische.