Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Twist Image

JUNE 9, 2011

What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the world to see and hear. If you want to publish a video on YouTube about your corporate picnic, knock yourself out. publishing. publishing. put it out there. He's right. business book.

B2B 103

B2B Social Graph Publishing Widget 103

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. What SEOmoz’s experience doesn’t tell us is whether or not the tweeter’s authority with the search engines has any effect on that ranking. Care to share the results?

Case Study 79

Case Study Press Release Small Business SEO 79

Webbiquity SMM

JUNE 7, 2018

Conduct webinars on topics related to your industry. Publish whitepapers and reports on subjects that would interest your customers. High-quality content that solves problems for readers is more likely to be shared, linked to, and ranked highly by search engines. Write blog posts related to your industry. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

agora pulse

AUGUST 31, 2017

Video can add value to your blog posts but search engines and some of your readers still like written content. I publish a weekly vlog on Facebook, YouTube and my blog. Zimmerman promoting a webinar. Creating a transcription or a blog post based on your video makes it accessible to readers, viewers and search spiders.

Video 155

Video Content Film Instagram 155

Small Business Mavericks

FEBRUARY 26, 2011

Here’s a question: If Google can create an extension like that for Google Chrome, then why can’t it allow all users of its search engine to block content from any domain right from the SERP? Pardon the digression. Indeed, did Google go far enough? I decided to run a little test of my own. The top two results were from WikiHow.

Google 150

Google Content Case Study Press Release 150

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Small Business Mavericks

APRIL 11, 2011

Search Engine Submissions – Submit to all the search engines you want. The best search engines will crawl your site if it’s crawlable. You don’t need to submit to search engines. Your visitors will know what the site is about, but the search engines don’t care about these tags.

SEO 93

SEO Widget NoFollow Case Study 93

Buffer Social

JULY 28, 2022

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. So, unlike other online publishing platforms where you can post and then be rejected, posts on your GBP must be approved before they appear on your Profile.

Google 82

Google Insurance How To Types 82

SocialFish

FEBRUARY 18, 2011

American Society of Civil Engineers –Having begun the strategy process in 2009, we continued working with ASCE to set up processes and teams to coordinate the social media work. We published a whitepaper on social media policies in collaboration with Croydon Consulting in January. Oh yeah… we published a book, too.

Review 160

Review Policies Consultant Training 160

Sprout Social

JUNE 29, 2020

"I realised there was so much power in engineering… to really change the world." It’s not unusual for Rob’s team to tag a piece of outgoing content with 10 different tags, from who publishes a specific piece of content to the key stakeholder to the content pillar. Now she's determined to inspire change.

Strategy 132

Strategy Marketing Metrics Education 132

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible.

eBook 141

eBook Content Findability Template 141

Koka Sexton

DECEMBER 7, 2020

You have executives in your company, that are experts in certain fields, maybe it’s your engineers. Who’s running the webinar? Think like a publisher. You are now Publishers. For social media the real purpose is supposed to be building a dialogue and conversations with your audience. Event marketing.

Strategy 103

Strategy Marketing Startup System 103

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. But as a small business person who is seeking coveted search rankings, what should you do if you discover your SEO firm is engaging in practices not approved by the search engines? – The New York Times published a story on Saturday about huge retailer J.C.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

FEBRUARY 2, 2011

Bing responds: “We use over 1,000 different signals and features in our ranking algorithm,&# Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results. It was 20 engineers that used the Bing Bar opt-in clickstream data to manipulate Bing results.

Google 79

Google Press Release Case Study Small Business 79

Kikolani

SEPTEMBER 6, 2012

And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. You have the option promote a variety of opportunities, those such as a new product, services, webinar, affiliate links, a campaign or an upcoming event.

Advertising 130

Advertising Platform Twitter Trends 130

Buffer Social

SEPTEMBER 11, 2023

You can use this section to highlight your best work, whether it's a blog post, a project, a certificate, or even a video from a webinar or a speech you've delivered. Under the Privacy settings, make sure your profile can be seen by everyone, including search engines — this matters quite a lot for personal brand SEO.

LinkedIn 113

LinkedIn Tips Skills URL 113

ProBlogger

MAY 19, 2022

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Webinars and teleseminars. Many web users refer to search engines to find information. Social media.

Marketing 35

Marketing Blogger Forums Syndication 35

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. When they’re looking for a social media publishing tool to actually share the images they’ve created with Landscape they’ll think about Sprout Social. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 83

Strategy Marketing Report Resources 83

Proactive Report

JANUARY 11, 2012

Replacing the journalists, we have new audiences for news releases: search engines and news engines index and publish news releases. If you are interested in adding these skill to your PR resume, I am presenting a 90 minute webinar for the Association of Strategic Marketing next week January 17th.

Skills 111

Skills Press Release Yahoo Nielsen 111

Buffer Social

SEPTEMBER 17, 2018

Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. Part III: Using YouTube as a massive content search engine. Part III: Using YouTube as a massive content search engine. Brian : Hi everyone!

Reddit 111

Reddit YouTube Communities Content 111

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Content marketing is hot.

Brands 108

Brands Content B2B Wireless 108

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible.

eBook 78

eBook Content Findability Template 78

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Register here. Owned vs Earned Media.

Press Release 80

Press Release How To SEO News 80

ProBlogger

MAY 19, 2022

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Webinars and teleseminars. Many web users refer to search engines to find information. Social media.

How To 26

How To Marketing Blogger Forums 26

SocialFish

APRIL 5, 2011

American Society of Civil Engineers –Our work with ASCE continued this quarter with a highly interactive in-person session where their most active social media practitioners explored the new social media policies, how they came about, and how they affect the social media work of the organization. This is a big project.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 1, 2011

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Organizations Will Become Publishers. We talked about the convergence of search and social media, and how content marketing is bridging both areas. Trends to Watch in 2011. Make your own news. But be very strategic about keyword usage.

Trends 125

Trends scribd Skills Training 125

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Experienced content marketers don’t “do” search engine optimization. Ideally, you should publish every day. White papers.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

FEBRUARY 26, 2013

Search engines and pay-per-click campaigns are likely to be your top draws. Publishing a brochure won’t be enough. You’ll also want to further empower your prospects by packaging useful content in multiple forms such as eBooks, videos, podcasts and webinars, offered at no cost, with no risk. This is your lobby. A one-way web.

Consultant 162

Consultant Press Release eBook Badge 162

Convince & Convert

AUGUST 13, 2015

If you’re still not able to generate an adequate amount of content, there are ways to successfully use and share content that is already published by other sources. Ruth Papazian, CMO and head of business development at HD Vest, discussed in a webinar how their content sharing strategy landed a $1,000,000 deal for one advisor.

Content 60

Content Crowdsourcing Marketing Hubspot 60

ProBlogger

MARCH 4, 2014

Eleven and a half years ago when I hit publish on my first ever blog post, I had little idea what I was doing and what was going to unfold for me over the coming decade. Do ‘write’ something every day (note that I didn’t say ‘publish’). Don’t be afraid to hit publish. Don’t publish when angry (or drunk).

Publishing 54

Publishing Survey Eventful Newsletter 54

Absolute PA

NOVEMBER 26, 2010

Once the main content of your post has been written, it can be easy to overlook the final checks before hitting ‘publish’ – it’s a relief to just get it off your to-do list. The title is also an ideal opportunity to add some keywords to attract the attention of the search engines. Always Spell and Grammar Check.

Newsletter 64

Newsletter Engineering SEO Wikipedia 64

ProBlogger

NOVEMBER 18, 2014

Time for another reader question from a recent member webinar on ProBlogger.com. This has been the main focus of the site since day 1 (I’d estimate over 90% of the content I’ve published fits into this category). Did you experience a “tipping point” in readership at some point or was it just steady growth?

Tips 52

Tips Newsletter Blogger Sites 52

Hootsuite

JANUARY 4, 2023

Content scheduling and publishing. For younger users, social networks are the preferred source of information for brand research (50%), outanking even search engines (46%). Pinterest Webinars. This is the most visible component of social media marketing. Social media analytics. Source: Hootsuite 2023 Social Trends Report.

Social Media 76

Social Media HootSuite Marketing Social Networking 76