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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. In any given week, I could be writing about dark matter physics, cloud chemistry, or engineering nanomaterials, doing my best to translate sometimes complicated science into accessible articles. Time management!

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Total amount of content: If they have a blog, see how many posts have they published. Here’s a step by step process to get you started.

Analysis 102
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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. To get a copy of the slides or to listen to the replay, please click here.

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5 Essential Diagrams to Make the Content Planning Easier

The Realtime Report

You need to understand what your objectives are when creating and publishing content, and what results it will bring to your content marketing campaign. If you successfully perform search engine optimization for your content plan, you’ll be able to get your creations to the first page of Google. SMART Goal-Driven Planning.

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Discover Content Ideas for Indian Holidays and Events

Unmetric

The list of upcoming events, or rather content opportunities, focused only on US and global holidays. Here's a peek into how easy ideating your Onam campaign is going to be: Discover’s data-driven content ideation search engine helps you find relevant pieces of brand content. They had a major qualm though. And we listened.

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How to create a YouTube channel for your brand in 5 steps

Sprout Social

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. If you go Live often, the “Live Now,” “Past Livestreams” and “Upcoming Livestreams” sections would be winners. Once you’ve customized your layout, hit the Publish button in the upper right.

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