Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

JANUARY 14, 2010

It seems so simple but you need to start thinking like a publisher. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Twist Image

APRIL 15, 2016

but these publishers and editors held the key to the audience. Suddenly content creators were not just writers, they owned the publishing platform and the direct relationship with the consumer. In fact, it grew so fast that it paved the way for new publishers to exist (think about Huffington Post , Vice , Buzzfeed and beyond).

Journal 40

Journal RSS Blogger Feed 40

Webbiquity SMM

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. .” She then explains how to “repeat yourself” creatively in order to drive home a message, without seeming repetitive or redundant. 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226

Strategy Content Marketing BuzzStream 226

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers. Trends to Watch in 2011.

Trends 124

Trends scribd Skills Training 124

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. Experienced content marketers don’t “do” search engine optimization. Delegation equals death in social media.

Content 129

Content Marketing Cost Metrics 129

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Do you want cross-team collaboration on a white paper? I’m one of the leads for our social media/Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

JANUARY 30, 2013

I have no idea where I am and I don’t have any directions to get to the search engine, but I know I want to be there. This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. Monitor how many more visitors visit your website after the content is published.

ROI 40

ROI Content Buy Cost 40

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment. Microsoft’s default search engine Any Microsoft machine sold comes set up with Bing as the default search engine.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly. Unlike a blog post which can be immediately edited, you definitely won’t want to find any spelling mistakes on your infographic after it’s been published and circulated! Social Media.

Marketing 60

Marketing Statistics Directory Data 60

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. “Audits are a key part of search engine optimization, allowing marketers to access the current state of the website in ways that identify any conflicts or inefficiencies for search engines.”

Review 190

Review Press Release SEO Engineering 190

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Share visual content on media-specific channels. Curate and comment on the best content. Creating content 9.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. It’s about building a company culture they’re proud to be part of and want to shout about on social media. So why not use them to your advantage in your B2B content marketing strategy? Then, boom.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Oktopost

JULY 23, 2020

Social media posts. In the middle of the B2B funnel content usually consists of: White papers. Another hidden cost of gating content is its limited visibility on search engines and the difficulty in tracking performance over dark social channels. And where should you publish it? Social media?

Content 169

Content B2B How To Types 169

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. DataDance [link].

Strategy 130

Strategy Content How To Survey 130

Your Escape From 9 to 5

JULY 8, 2022

So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. It was “my” publishing machine. Social media and smart phones. What media do they consume?

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? 5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. What types of content are most valuable to my sales prospects? Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. It sort of, as you published it? Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

JULY 24, 2013

And search engines love all that, so they rank you higher. Use social media, blog commenting, forum participation, events, and other techniques to grow your network and build lasting, valuable relationships. For example, you could: embed videos in blog posts and publish them on YouTube. Grow your network.

Strategy 92

Strategy Crowdsourcing Flickr How To 92

Convince & Convert

MARCH 1, 2012

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric: It has been a pretty fun show.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. I then worked with the design team to create the visuals and we brought Dr. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. I acted as the project manager.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008. Image credit: Wikipedia.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 17, 2013

Search engines are going away. Professor Gelernter (David Gelernter, in a Wired magazine article ) calls that a ‘time-based wordstream,’ because it doesn’t represent a single place or entity, rather a collection of content from everywhere that comes at you as soon as it’s published.” Websites are dead.

Engineering 193

Engineering iPad B2B SEO 193

Hootsuite

NOVEMBER 30, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful.

Tools 104

Tools Content HootSuite Marketing 104