SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

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Blogger Company Social Media Curata 266

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

SEO 115

SEO Social Media Reputation Real Estate 115

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Special Tricks.

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Consultant Social Media Content Marketing 268

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What to post on social media stories.

Social Media 135

Social Media Platform Instagram Feed 135

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 111

Eventful Social Media How To Sports 111

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Template 102

Template Templates Social Media Content 102

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Publishing Syndication Module Badge 209

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

Template 145

Template Templates Social Media UGC 145

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

Social Media 108

Social Media Video Strategy Tips 108

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? For neophytes, the concept of search engine algorithms can be overwhelming. Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

Social Media 145

Social Media Brands Sentiment How To 145

Oktopost

SEPTEMBER 30, 2020

Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side. 4 Reasons Law Firms Should Use Social Media. Online today means on social media. Generating leads.

Social Media 126

Social Media Guidelines Advertising Consultant 126

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

SEO 313

SEO Social Media URL Engineering 313

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Social media optimization (SMO) is an entirely different ballgame. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Social searchability optimization.

Social Media 130

Social Media Engagement Strategy Hashtag 130

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

Social Media 133

Social Media Content Lurker Metrics 133

Mindjumpers

DECEMBER 15, 2010

Tweet Need some insights on what social media is about and what you can achieve by using it as a business? I found this presentation which was recently published on Slideshare. It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola.

Social Media 252

Social Media Technorati Overview Statistics 252

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media.

Social Media 156

Social Media Tips Review SEO 156

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

agora pulse

JUNE 15, 2017

Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds? Why social media automation has been so successful? Social media is time consuming. So here come “social media automation tools” with incredibly powerful claims. “

Social Media 160

Social Media Construction Tools Course 160

Buffer Social

JULY 12, 2023

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77

SEO Sites Social Media Metrics 77

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

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Sample Code Social Media HootSuite URL 145

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

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Survey Social Networking Engineering Research 140

Later

APRIL 9, 2020

Unlike social networks like Instagram and Facebook, YouTube is a search engine. In fact, it’s the world’s second-largest search engine after Google! Ready to take your social media strategy to the next level? Subscribe to Later’s YouTube channel for social media courses, tips, and more!

YouTube 82

YouTube Publishing Video SEO 82

Adam Sherk

DECEMBER 9, 2014

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. The Opportunity is Still Strong.

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News Sites Publishing Data 279

Adam Sherk

DECEMBER 21, 2011

Is Using Facebook Comments Good for Publishers? I used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). The post on Facebook analytics tools did well considering I just published it last week.

SEO 119

SEO Publishing Press Release Social Media 119

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 129

Social Media Management Social Media Skills Consultant 129

SocMed Sean

NOVEMBER 20, 2011

Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. The problem is, what if the search engine spiders like your content, but your readers don’t? The problem is, what if the search engine spiders like your content, but your readers don’t?

Engineering 230

Engineering Tips Construction SEO 230

Hootsuite

MAY 3, 2022

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media marketers. Combine this with an effective content curation and UGC strategy , and you’ll have plenty of prime social content that requires very little input from a human.

Social Media Management 96

Social Media Management Tools Social Media Content 96

The Social Media Incubator

OCTOBER 24, 2013

Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.”

Social Media 151

Social Media Content B2B Engineering 151