Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Are they using search engines online? Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 28, 2011

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Images taken on Instagram can also be seamlessly published to Facebook and shared with your followers there as well.

Small Business 54

Small Business Social Networking MySpace Discount 54