Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 14, 2018

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. Getting stories published on other sites delivers those important links back that also improve site ranking. Developing great, effective content requires investment in time and resources.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

MAY 11, 2013

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. This article was originally published on Thornley Fallis. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 11, 2018

million Google searches, and almost half a million tweets are published. How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines. Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 Photo by Stanley Dai on Unsplash.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

MARCH 2, 2020

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. Many outlets will publish bylined opinion or thought leadership articles if they are not salesy and puff.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Coding Underpins thought leadership, relationships and partnering and creates audience value.

Skills 334

Skills Social Media Sysomos Diagrams 334