Sherrilynne Starkie

article thumbnail

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. A social media consultant should invested in productive work, and use automation to perform repetitive tasks. The calendar will boost productivity too. Trick 2: Repurpose content.

article thumbnail

Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Companies redesigning products for aging boomers. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. PLEASE LIKE MY FACEBOOK PAGE.

Travel 295
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google’s new privacy policy

Sherrilynne Starkie

The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.

Policies 324
article thumbnail

Five steps to positive media coverage

Sherrilynne Starkie

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Returning to our software industry example above, let’s say your product is a payments app.

News 404
article thumbnail

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

Start with setting up online monitoring for mentions of your company name, brands and products and services. This is the most important information that you want to rank highest in the search engines. Before you can launch any campaign, you need the following things in place. Earned Media Foundations.

Marketing 284