Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There was paid media, and there was earned media — and for the most part, everyone understood their role.

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. And oh by the way, that process could take 1-2 weeks.&#. Silicon Valley has been built on the backs of these risk-taking entrepreneurs. “That’s not your job – let so-and-so deal with that&#.

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Top Ten Quotes From BlogWorld 2008…thus far! | Social Media Strategery

Social Media Strategery

A four-step process to good SEO! A four-step process to good SEO! Here are the top ten things that I’ve overheard and/or saw in the Conference Twitter feed. Write good shit, talk with people about it, read their good shit, talk to them about that. link] sradick Thanks for the comment Francine – that’s a great point.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Your approach here is one attempt to answer my question, “where is the value in social media for the plumber/accountant/engineer/production worker/waitress etc. This goes back to Luke’s comment below about IT managers needing to play a role in this process.

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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

I’m finding that I’m no longer justifying the use of social media, but helping develop the processes, policies, and personnel that will move the use of social media from interesting experiment to a long-term way of doing business. Others wanted to create an integrated process team with representatives from across the organization.

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Create Content for Humans, Not Machines

Social Media Strategery

Engineers, analysts, and data scientists have wrested control of content marketing from the creatives, writers, and storytellers. We’ve even gone so far as to remove humans entirely from the process. We’re letting Facebook’s, Twitter’s, and Google’s algorithms decide what to create and when and how to share it. CC BY-SA 3.0, [link].

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

No, what we need to do is start calling more attention to things like the DC DMV’s real-time video feed of their lines , like NextBus to alert riders when their next bus is coming, like what Santa Cruz is doing to involve its citizens in the budget process. Government is a machine, like a car engine. link] Tariq West Interesting.

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