What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There was paid media, and there was earned media — and for the most part, everyone understood their role.
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