Dave Fleet

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. There are many cases where you will have to take a conversation offline due to privacy needs around personal information, or due to legal regulations. Shift from reactive to proactive + reactive.

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Digital is facing a Trust Crisis

Dave Fleet

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. As this year’s report highlights, trust in all information sources is at record lows. But none have sunk as low as social media.

Privacy 397