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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Another critical area of technology focus is search engine optimization.

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Search Engine Optimization: Why a Blog is Important

Bill Hartzer

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. And the search engines will notice, as well.

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Search Engine Optimization: Why We Still Need Meta Tags

Bill Hartzer

Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. The search engines did not look at the content of the entire web page. Let me explain. But now, in 2010, we are way past that.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

Your thumbnail and title are similar to the teaser or the first look poster of a movie. If many people watch a movie out of curiosity they developed after watching the teaser or first look poster, it indicates how compelling the promotional campaign is. This is where search engine optimization (SEO) comes into the picture.

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Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. If you do it well, you can get them ranked highly.

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Introducing Blekko, the Self-curated Search Engine

ProBlogger

It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. Have you used Blekko yet? Here’s why.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Every thread has an OP (original poster) who started it. Instead of using complicated algorithmic tools to rank content, Reddit’s algorithm runs on votes. Social listening tools automatically capture mentions of your brand, or other defined target keywords, and measure sentiment over time. Simple and effective. Social listening.

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