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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. Online marketing strategies are an excellent avenue for small businesses because they’re cost-effective and easy to measure. For many small businesses, the barrier to entry is cost.

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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Social Media paid search paid social advertising PPC'

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. There are a lot of paid search and SEO tools out there but they don’t all have to be in your marketing toolbox.

Tools 129
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. By creating that translated page, the search engines continue to drive increased traffic to the post.

SEO 239
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Search Not Dead – At Least Not For Google And Bing

Small Business Mavericks

So much so, I wonder if a more advanced Facebook search engine would have much of an impact. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine. The bottom line is simple – people are very comfortable using both.

Google 101
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Facebook Graph Search: 5 Must-Reads

Firebelly

That reason is a search engine, which Facebook is calling Graph Search. Facebook’s Graph Search: 3 Reasons Small Businesses Should Care. By Farhad Manjoo Facebook finally made itself useful. It gave us a reason to care about likes, check-ins and tags. It’s a feature that many users have long demanded.

Facebook 186
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Using Entry Pages As A Key Metric

Small Business Mavericks

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only.

Metrics 101